Use the Text Box tool in the Objects toolbar to set up areas to place your text. Don't use Word Art! Use the Picture Frame tool to set up areas for images.
Quite often in desk top publishing text does not fit into the space available on a particular page and has to be continued at another point in the document, which may be on an adjacent page or many pages away. In MS Publisher text boxes can be linked so that text flows between them; the text boxes could be on the same page, adjacent pages or on widely separated pages.
To link text boxes, click in the first text box and then click on the Create Text Box Link icon (the chain) in the Connect Text Boxes toolbar. The mouse pointer changes to a pitcher indicating that Publisher is ready to pour your text into a suitable place. Click on the text box that will continue the article and the text will appear there.
Repeat this procedure for any additional text boxes required by a particular story.
A number of techniques are used in DTP to help with the process of fitting text into a given space. Choose the Format/Character Spacing option and use the Scaling, Tracking and Kerning options to move letters apart.
To increase the space between lines (known as leading from the ancient practice of using lead slugs in printing) choose Format/Paragraph and change the Spacing Between Lines value.
Add a Picture Frame and either open an image from a file or add it with Edit/Paste. To make text flow around the picture right click it and choose Format Object. Choose the Layout tab and click on one of the Wrapping Style options (Tight is fine as a default).
Style sheets have found their way from advanced DTP applications into word processors and web page design applications. A style sheet provides definitions of the format properties of all the text styles used in a document, through a series of publications such as a monthly magazine or across a web site (see the notes on CSS for more details).
Using a style sheet makes it easy to set format properties (size, font, colour, weight, justifications, etc.) to text with just one click of the mouse instead of five or six. Also, if you decide to change the appearance of some text, such as a heading or a caption, you can do so for every occurrence of that style throughout a document.
Style sheets also provide consistency in publications because text in similar situations should look the same and provide the reader with visual clues as to its purpose and significance. The appearance of printed and electronic documents is very important, probably far more than you realise. Choice of font and design convey subtle meanings to the reader: what works for Vogue or Country Life does not work for Zoo or Kerrang (though they may be published by the same company!).
Creating styles is one of the first steps you should take in a publication so that they are known in advance rather than being made up on the fly. To create some styles for your booklet choose Format/Styles and Formatting. The Styles panel appears:
The styles here have been imported from one of these web pages by Copy and Paste so Heading 4 and Heading 6 will look familiar. There are two main things you will want to do, modify a style and create a new one. To modify a style click on the arrow next to the style name and choose Modify; change the settings for Font, Spacing, Paragraph and so on. To create a new style either choose New Style from the same menu or click on the Create new style button on the panel. Give the style a name, set its properties and you have a new style to use.
Creating and setting styles is much easier than using them effectively, this can take years of practice.
These allow you to add elements to the master page that will appear at the top or bottom of each page. Click on the tab for master page A and choose View/Header and Footer. This is similar to the Header and Footer feature of Word, though the toolbar is simpler with just page number, date, time and switch header/footer options available.
Type in the text of the header and footer and add any system items such as page numbers. Note that headers and footers have three sections, left, centre and right: use the Tab key to move the cursor across them. Note also that, because this is a booklet and has left and right hand pages, you will have to add the header and footer elements to both 'sides' of the master page (this can easily catch you out - use the scroll bar to move from the left master to the right).
Now click the View Publication Pages button and use the Apply to Page Range button to choose which pages to apply a master page to a publication page (use A for left hand pages and B for right hand pages).
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